Category Archives: publishing

How Adobe’s new Digital Publishing Solution evolved into a live platform…

Now that Adobe have fully launched their new Digital Publishing Solution, I wanted to find out a little more on how they went around starting the process, engineering the new system, and also to get an inside view on what it

How Adobe’s new Digital Publishing Solution evolved into a live platform…

Now that Adobe have fully launched their new Digital Publishing Solution, I wanted to find out a little more on how they went around starting the process, engineering the new system, and also to get an inside view on what it

10 steps to getting more downloads for your digital magazines…

Where can publishers look to improve their current digital circulation on tablets and phones? Here are ten reasons that I think are a factor in the poor download numbers up to now, and the steps to take: 1. Download size. If

10 steps to getting more downloads for your digital magazines…

Where can publishers look to improve their current digital circulation on tablets and phones? Here are ten reasons that I think are a factor in the poor download numbers up to now, and the steps to take: 1. Download size. If

Digital Mags: Where are they?

Recent digital publishing article by Neil Morgan, co-founder of Magvault.com, a site we launched in November 2013, to help publishers market their digital magazines, and mainly, to provide a useful search site for readers that covers all app stores and

Digital Mags: Where are they?

Recent digital publishing article by Neil Morgan, co-founder of Magvault.com, a site we launched in November 2013, to help publishers market their digital magazines, and mainly, to provide a useful search site for readers that covers all app stores and

The best iPhone magazines are…

Next challenge (I say ‘next’, what I actually mean is NOW), is how to get a magazine brand and its editorial stories on to smartphone. Adobe recently published iPhone download numbers near the 10% mark. This is enough for me

The best iPhone magazines are…

Next challenge (I say ‘next’, what I actually mean is NOW), is how to get a magazine brand and its editorial stories on to smartphone. Adobe recently published iPhone download numbers near the 10% mark. This is enough for me

The challenges for digital magazines

“Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business.” Mark Sanborn, author & speaker. Based on the last few years of my

The challenges for digital magazines

“Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business.” Mark Sanborn, author & speaker. Based on the last few years of my

Tech. iPad Magazine covers.

Here’s all 22 covers of tech. magazine since the launch in late November 2012. You can see we’re still experimenting, and trying a few things out. Instant product news seems to work well with readers, and anything iPad-related. Also, lately,

Tech. iPad Magazine covers.

Here’s all 22 covers of tech. magazine since the launch in late November 2012. You can see we’re still experimenting, and trying a few things out. Instant product news seems to work well with readers, and anything iPad-related. Also, lately,

Interactive iPad advert for Audi…

Audi R8 interactive ad by ALMAP BBDO. This is a fantastic example of an ad agency thinking ahead of the curve. Love the idea, innovation, and simplicity – and the ‘fun’ element too. Using the iPad’s ‘screen shot’ controls, the

Interactive iPad advert for Audi…

Audi R8 interactive ad by ALMAP BBDO. This is a fantastic example of an ad agency thinking ahead of the curve. Love the idea, innovation, and simplicity – and the ‘fun’ element too. Using the iPad’s ‘screen shot’ controls, the